Life Essential Brand Development
Branding and Marketing Campaign
CLIENT
Life Essentials
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PROJECT TYPE
Branding and Marketing Campaign
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PROJECT YEAR
2019
Concept.
The Life Essentials project presented an exciting opportunity to create a brand identity that encapsulates tranquility, sophistication, and indulgence. Rooted in a serene color palette of peach and light green, complemented by sophisticated serif and graceful cursive fonts, the brand’s design conveys an air of calm sophistication. Gilded border strokes were incorporated across branding elements to enhance its luxurious appeal, symbolizing the essence of self-care and everyday elegance. The project included a 3D packaging design for body butter and soap bars, emphasizing premium quality through two-tone complementary colors, accented with black to create a bold yet refined aesthetic. A standout component of the project was the Valentine’s Day marketing campaign. Specifically designed for a younger audience, this campaign utilized vibrant two-tone complementary colors and playful yet chic elements, striking a balance between fun and premium branding. The campaign featured a visually compelling brochure and an engaging coupon book mailer, tailored to resonate with the youthful demographic.
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Outcome.
The Life Essentials project successfully harmonized color, typography, and intricate detailing to create a brand identity that resonates with its target audience. The 3D packaging designs elevated the product presentation, reinforcing the premium quality and self-care focus of the brand. The Valentine’s Day campaign effectively captured the attention of younger consumers, translating into increased brand engagement and product visibility. This comprehensive approach to branding and marketing not only showcased the brand’s commitment to enhancing everyday rituals but also established Life Essentials as a symbol of indulgence and elegance.
Who Are We
At Life Essentials, we’re passionate about making your everyday moments a little more special. From our handmade soap bars to nourishing body moisturizers, jars of body butter, body lotions, and shower gels, every product is crafted with care and premium ingredients. Our goal is to blend luxury and practicality, offering items that elevate your self-care rituals while seamlessly fitting into your daily life. We believe in delivering more than just products and our goal is to deliver an experience that embodies elegance, indulgence, and the joy of taking care of yourself.
Logo Design
Business Card Mockups
Business Card Mockups
The Life Essentials letterhead combines elegance and practicality in a way that stands out. A bold black background creates a striking visual impact, softened by a delicate floral design running along the left side. The thoughtful two-column layout balances form and function—the first column prominently features the brand’s contact details, making it easy to find essential information at a glance. This design strikes a perfect harmony between style and usability, offering a polished look that reinforces the brand’s luxurious identity while remaining practical for everyday professional communication.