Lentz Engineering Brand Identity Design
Corporate Branding & Marketing Collateral Design
CLIENT
Lentz Engineering
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PROJECT TYPE
Corporate Branding & Marketing Collateral Design
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PROJECT YEAR
2020
Concept.
The concept for the Lentz Engineering project revolved around creating a cohesive and professional brand identity that embodied the company’s commitment to precision, innovation, and structural excellence. Drawing inspiration from modern engineering principles, the design featured clean geometric elements and a contemporary aesthetic. The branding included a sleek logo that symbolized strength and innovation, a harmonious color palette of steel gray and sky blue accented with lime green for vibrancy, and a typography system balancing modern sans-serif and traditional serif fonts to convey professionalism and reliability. The marketing collateral, including business cards, letterheads, and event banners, reinforced the brand’s consistency and visibility across all touchpoints. A general knowledge trifold brochure was also designed to highlight the company’s services, achievements, and values, effectively engaging potential clients and showcasing Lentz Engineering as a forward-thinking leader in the industry.
Who Are We
Lentz Engineering, LLC was founded in 1988 with the mission of providing excellent engineering services with a strong commitment to customer service, academic excellence and production efficiency.
Our founder, Alfred E. Lentz, graduated from Lamar University in 1968 with a Bachelor’s of Science in Civil Engineering. After 20 years of working on many commercial, residential and public infrastructure projects, he decided to create his own civil engineering firm. From this, Lentz Engineering was born.
The current president, Jarrod D. Aden, has over 20 years of experience in civil engineering, environmental consulting, real estate inspection and construction experience.
Thought Process
Brand Guidelines
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Marketing Collateral
