Fashion Squad UX/UI Design
Visual Identity Design Project
CLIENT
Fashion Squad
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PROJECT TYPE
UX/UI Design and Visual Identity Design
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PROJECT YEAR
2019, 2021, 2024
Concept.
The Fashion Squad project represents a multi-year collaboration to refine and evolve the brand’s visual identity across various touchpoints. Starting in 2019, the project began with the design of the original logo, embodying the brand's ethos of luxury and timeless style, paired with a full website design to establish an online presence. The website was crafted to provide an intuitive and visually stunning user experience, integrating the brand's signature red and blue color palette and emphasizing seamless navigation for customers.
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In 2021, the project entered its next phase with a logo update to reflect the brand's growth and modernity while retaining its core identity. This phase also included the creation of a Product Tag Design, aligning with the updated logo and ensuring cohesive branding on all physical products. The tags were designed to exude elegance and sophistication, resonating with Fashion Squad’s luxury market.
The project culminated in 2024 with the design of an Exterior Storefront Signage. The signage leveraged the updated logo and branding elements, ensuring high visibility and an inviting presence for the storefront. The design balanced minimalism and impact, reinforcing Fashion Squad’s position as a leader in the luxury fashion industry.
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Outcome.
This project highlights the seamless integration of brand identity, user experience, and marketing materials, creating a consistent and sophisticated brand presence. Through continuous updates and adaptations, the work reflects an understanding of the brand's evolution and the importance of maintaining relevance in a competitive market.
WEBSITE
DESIGN
Who We Are
FashionSquad is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. The company produces products under the signature My FashionSquad Collection and My FashionSquad labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear,
eyewear and a full range of fragrance products.
Updated Logo Design
Introducing the FashionSquad product tag, a blend of elegance and modernity. Crafted to align with our brand's guidelines and vibrant color palette, this design showcases our commitment to quality and style.
Key Features:
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Brand Cohesion: Seamlessly integrates with FashionSquad's aesthetics.
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Color Harmony: Uses our signature color theme for a recognizable look.
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Premium Materials: Durable and luxurious.
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Elegant Typography: Clean, stylish fonts enhance readability.
This project highlights my ability to create cohesive, visually appealing designs that reflect a brand's identity and enhance the product experience.
Product Tag Design
Exterior Storefront Signage Design
FashionSquad, a luxury fashion company, features a sleek exterior storefront signage design that perfectly embodies its sophisticated brand identity. The signage prominently displays the FashionSquad logo, an elegant infinity sign, symbolizing timelessness and continuous innovation in fashion. The branding colors, a striking combination of red and blue, are seamlessly integrated into the design, creating a visually captivating contrast that draws attention and exudes luxury.
The overall aesthetic is modern and refined, with clean lines and a minimalist approach that emphasizes the brand's commitment to high-end fashion. The use of premium materials ensures durability and a polished finish, reinforcing the luxurious image of FashionSquad.
This project showcases my ability to create visually stunning and brand-cohesive signage that enhances the overall shopping experience and reflects the brand's ethos.