Rose & Remedy Works Digital Marketing
Content Strategy and Social Media Management
CLIENT
Rose & Remedy Works
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PROJECT TYPE
Content Strategy and Social Media Management
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PROJECT YEAR
2023 - Current
Concept.
Rose & Remedy Works has been an ongoing project where I’ve had the privilege of shaping a brand that embodies charm, elegance, and sustainability. Starting in 2023, I developed a cohesive brand identity with a thoughtfully designed logo, thank-you cards, 3D shopping bag mockups, handouts, and candle jar stickers. Each design reflects the brand’s commitment to quality and handcrafted beauty. Additionally, I designed and currently manage their e-commerce website, which is live and operational, providing customers with a seamless shopping experience. Beyond branding, I created and now manage their social media presence on Instagram, Facebook, and TikTok. This involves curating content, designing posts, and producing reels and stories that showcase their unique offerings. The engaging and visually appealing posts have helped establish a warm and connected online community that resonates with the brand’s values.
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Outcome.
The ongoing efforts for Rose & Remedy Works have delivered tangible results. On Instagram, the brand has grown to 1,306 organic followers with over 2,500 reel views, fostering consistent engagement with its audience. Facebook has gained 79 likes and 137 followers, while TikTok videos have accumulated over 2,000 views. The e-commerce website has further expanded the brand’s reach by providing a convenient platform for customers to explore and purchase products online. By combining thoughtful branding, a strong digital presence, and active social media management, the project has enhanced the brand’s visibility and nurtured a loyal customer base that connects deeply with the handcrafted essence of Rose & Remedy Works.
Fashion Squad UX/UI Design
Visual Design Project
CLIENT
Fashion Squad
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PROJECT TYPE
UX/UI Design and Visual Design
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PROJECT YEAR
2019, 2021, 2024
Concept.
The Fashion Squad project represents a multi-year collaboration to refine and evolve the brand’s visual identity across various touchpoints. Starting in 2019, the project began with the design of the original logo, embodying the brand's ethos of luxury and timeless style, paired with a full website design to establish an online presence. The website was crafted to provide an intuitive and visually stunning user experience, integrating the brand's signature red and blue color palette and emphasizing seamless navigation for customers.
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In 2021, the project entered its next phase with a logo update to reflect the brand's growth and modernity while retaining its core identity. This phase also included the creation of a Product Tag Design, aligning with the updated logo and ensuring cohesive branding on all physical products. The tags were designed to exude elegance and sophistication, resonating with Fashion Squad’s luxury market.
The project culminated in 2024 with the design of an Exterior Storefront Signage. The signage leveraged the updated logo and branding elements, ensuring high visibility and an inviting presence for the storefront. The design balanced minimalism and impact, reinforcing Fashion Squad’s position as a leader in the luxury fashion industry.
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Outcome.
This project highlights the seamless integration of brand identity, user experience, and marketing materials, creating a consistent and sophisticated brand presence. Through continuous updates and adaptations, the work reflects an understanding of the brand's evolution and the importance of maintaining relevance in a competitive market.
Who We Are
At Rose & Remedy Works, we curate luxurious, hand-poured candles using the finest organic ingredients to enhance your space and elevate your well-being. Committed to sustainability and quality, we strive to create memorable experiences with every flame. Our dedication to customer satisfaction ensures each candle smells wonderful and embodies a responsible ethos, brightening your home decor and nurturing the ambiance.
Brand Color Palette
3B0D11
E7AF92
BA3F1D
9F86C0
4D4D4D
Logo Design
The Rose & Remedy Works logo embodies the brand's dedication to luxury, quality, and sustainability with a stylized rose set within a soft peach circle, symbolizing natural beauty. The deep charcoal outline of the rose and the modern, sleek sans-serif font used for the brand name create a striking yet elegant contrast. This harmonious design reflects the brand's use of the finest organic ingredients and commitment to customer satisfaction, capturing the essence of their high-quality, eco-friendly, and memorable candle experiences.
E-Commerce Website Design
For Rose Remedy Works, I created an inviting online store that reflects the brand’s warmth and artisan craftsmanship. This e-commerce site features everything from custom product listings and a branded logo design to a smooth, interactive layout that’s easy to explore. With vibrant images, cozy colors, and a responsive design, each element was crafted to make shopping for handcrafted candles and decor a delightful experience.
Check out the live site here: roseremedyworks.com.
Bringing Ideas to Life with Social Media Strategies that Engage, Inspire, and Grow Your Brand.
Social Media Strategy
The social media strategy for Rose & Remedy Works successfully crafted and managed the brand's online presence across multiple platforms. Utilizing expertise in content creation and digital marketing, posts and engaging reels were designed to effectively showcase the brand's luxury, quality, and sustainability ethos.​
Through a combination of compelling visuals and strategic content planning, Rose & Remedy Works' brand visibility and engagement were enhanced, establishing a memorable and impactful online presence.
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Instagram: @roseremedyworks
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115 posts
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1,826 followers
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Over 3,000 reel views
Facebook: @roseremedyworks
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116 likes
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309 followers
TikTok: @roseremedyworks
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128 followers
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203 likes
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Over 2,000 views
